H&M Comes to Albuquerque!


Opening Thursday, November 13th at noon in the Coronado Mall, H&M finally arrives in Albuquerque.  The significance of this (to me at least) is that more and more fashionable businesses are starting to find a market in Albuquerque and I for one welcome their ingress.  H&M has become a staple in the fashion world by combining the world-class appeal of top fashion supermodels and photographers in it's advertising along with chic and stylish garments with insanely-low prices.  It's a perfect storm of image and affordability.  At just about any time one can open an issue of Vogue or look up at a giant billboard in Times Square to see a photo of Beyoncè wearing a bikini on an exotic beach with a simple "Bikini: $9.99" inscribed on the ad.  Not many labels can combine the advertising firepower of top fashion houses with actual great-looking apparel at prices similar to outlet stores, but H&M have figured out how to do it.  They even have top fashion designers such as Versace and Alexander Wang designing garments exclusively for the H&M label.  I for one fully support the methodology of this effective advertising and I've seen how it works since I began my career as a fashion photographer.  

So I'm happy to welcome H&M to Albuquerque and I'm sure the city will start to look a little more stylish as the months pass.  I know I'll be a headed in for some updated wardrobe as the seasons change and who knows, maybe some of their fresh designs will make it onto the pages of the editorials I shoot, as they have in the past. ;-)  

*Post script- I wasn't paid by H&M to say any of this but I wish I had been.


On News Stands Nationally This Month: My 10-Page Spread, 'Sojourner' in FSHN Magazine


Check out my editorial titled, 'Sojourner' in this month's issue of FSHN magazine available in all Barnes & Noble stores across the U.S.  We shot in Santa Fe, New Mexico featuring labels brought in from Los Angeles such as Guess, Sam Edelman and Burberry.  Thanks to our model, Marissa from LA Models and makeup by Miranda Qualls, hair by Amber DeJesus as well as the team for getting a lot done in a short time.  You can see an online version of the spread starting on page 56 here.  Also I've posted some behind-the-scenes shots in the On Set page.  Feedback in the comments appreciated!